This comprehensive set of brand guidelines for Opendoor was created to align with their new brand direction, which embraces a clean, minimalist, and the upscale of brand aesthetic. The goal was to develop a cohesive document that both internal teams and external partners could use to understand the updated color palette, design language, and voice/tone. The guidelines also included a refreshed collection of branded internal assets, such as email signatures, presentation templates, digital backgrounds, and merchandise. To ensure consistent brand application, we provided clear "dos and don’ts" along with visually impactful examples. Additionally, we designed elegant templates for social media, email marketing, display banners, OOH ads, motion design videos, and more.
Role: Creative Lead, Multimedia Design.
