Antler, a global investor empowering the world’s most ambitious founders from day zero to achieving greatness, sought to redefine its brand identity. The goal was to seamlessly align its new positioning and messaging platform with a bold, distinctive visual representation. This re-imagination aimed to reflect Antler’s commitment to innovation and excellence, ensuring its brand stood out in a competitive landscape while effectively resonating with visionary founders and stakeholders across the globe.
Role: Art Direction, Multimedia Design
Rooted in Antler’s positioning as an investor in driven founders who propel the world forward, the creative concept centers on Antler’s iconic and recognizable “A” symbol. This emblem serves as a representation of global impact and progress. The design exploration delved into the versatile ways this symbol could be utilized to embody movement, transformation, and shifts in perspective. By doing so, it mirrors the innovative and groundbreaking ideas of visionary founders who redefine industries and drive meaningful change.
The refreshed color palette preserves Antler’s iconic red as the primary color, honoring its legacy and the strong brand equity it represents. To enhance the brand’s appeal, additional shades were introduced to create a warmer, more approachable, and human-centric feel. Complementing this, shades of green were incorporated to add a sense of freshness and distinction, making the overall look more vibrant and impactful. Together, these updates modernize the brand while maintaining its established identity.
This project successfully established a cohesive synergy between Antler's core purpose, their newly crafted messaging, and a visual identity that authentically embodies their values. The creative direction centered on real people, celebrating individuality and diversity as essential elements of the brand's narrative. It shines a spotlight on inspirational individuals who view the world from unique perspectives, aligning perfectly with Antler's mission to empower visionary founders. The result is a brand identity that is both compelling and deeply human.
