Anyroad encountered the challenge of defining its brand while simultaneously shaping a new category. To overcome this, they expanded their design capabilities, enhancing their creative range and expertise. By increasing production capacity and streamlining workflows to reduce lead times, Anyroad positioned itself as a pioneer in the experience economy. This strategic approach not only reinforced their brand identity but also established them as the thought leaders the industry needs to navigate and innovate in this emerging field.
Role: Art Direction, Multimedia Design.
Anyroad’s request for a website facelift was met with great satisfaction. The project was executed by refining their existing brand guidelines and refreshing their visual identity with a more dynamic expression. The design shifted away from the traditional dark greens and greys, embracing vibrant purples and pinks to create a more energetic and engaging aesthetic. This transformation not only revitalized the website’s appearance but also aligned it more closely with Anyroad's evolving brand vision and the energetic nature of the experience economy.
